Rooks brand assets

Use the Rooks brand with care.

Download the official logos, icons, and brand colors. Use these files for press, partner pages, app directories, and listings that mention Rooks.

Rooks colored logo for dark backgrounds

Primary lockup. Use this version on light or peach surfaces when space allows.

Logo files

Use the primary lockup first on light or peach surfaces. Use the white lockup when the logo sits on ink.

Rooks primary logo
Primary lockup Coral emblem with black wordmark for light surfaces.
Download SVG PNG
Rooks colored logo for dark backgrounds
Horizontal · colored on darkCoral emblem with white wordmark for ink surfaces.
Download SVGPNG

Icon set

These are best for favicons, social avatars, app tiles, partner directories, and small brand placements.

Rooks color icon on pudra background
Icon · color on pudraPreferred square icon for Rooks-owned surfaces.
Download SVGPNG
Rooks color icon transparent
Icon · colorTransparent icon for controlled light backgrounds.
Download SVGPNG
Rooks black icon on white background
Icon · black on whiteUse for monochrome directories and print.
Download SVGPNG
Rooks white icon on black background
Icon · white on blackUse on dark surfaces with strong contrast.
Download SVGPNG

Usage rules

Keep the mark clear, readable, and close to the product story. Do not turn it into decoration.

Use the logo this way

  • Use the primary lockup on light or peach surfaces.
  • Leave clear space around the mark equal to the height of the emblem.
  • Use icon-only versions for small square contexts.
  • Use the white lockup only on dark ink backgrounds.

Do not do this

  • Do not stretch, crop, rotate, or recolor the mark.
  • Do not place the logo over busy imagery or dense Penrose texture.
  • Do not add gradients, shadows, glow, or outlines to the logo.
  • Do not use the icon as a repeating decorative pattern.

Color

Rooks uses a peach canvas, warm white surfaces, coral action, and near-black ink. Keep text dark enough to read.

Canvas#ffede5
Surface#fffaf6
Ink#202020
Coral#FF544E
Info blue#007df2

Typography

Use the existing website font system. Keep display type sharp, but not cramped.

Bricolage Grotesque

Large display moments only.

Aa Bb Cc Dd Ee Ff Gg

Geist

Body, headings, navigation, and UI.

Use Geist for clear interface text, navigation, captions, and readable body text across Rooks surfaces.

Geist Mono

Operational notes, labels, and compact technical details.

LABEL · STATUS · FIELD NAME · TIMESTAMP

Penrose

Use the Penrose field as a Rooks background material. It belongs here as an example of brand texture, not behind every section.

Download the full asset set.

Use the files on this page as the source of truth for logo, icon, and brand color placements.

Download ZIP